Reliance JioPhone Shakes Up Cheap End of India's Billion Strong Market

Reliance JioPhone Shakes Up Cheap End of India's Billion Strong Market: The free internet enabled phone of telecom company Reliance Jio will prove to be very beneficial for those users who can not afford the more expensive 4G phones. Also, the launch of this phone has severely shocked those companies who make low-end smartphones. That's because these companies already make phones with very low margins. But industry executives and analysts believe Jio's feature phone is neither a complete smartphone nor very attractive. But it may be that this phone is a boon for lower end market and suppliers. Because this phone is making a different category which is attracting users. Also, more and more users are trying to get online together online.

Reliance JioPhone Shakes Up Cheap End of India's Billion Strong Market

Reliance JioPhone Shakes Up Cheap End of India's Billion Strong Market

Jio created new phone segments :


JioPhone is creating a new phone segment in the mobile market, whose target is the users who want to buy phones at a lower price. These users have basic phone calls and messages. So this new phone from Jio is a better option for these users. Last year Reliance Jio gave a huge blow to the Indian telecom sector by providing free services. And now the company is trying to bring revolution in the mobile market by launching cheaper phones.
Reliance JioPhone Shakes Up Cheap End of India's Billion Strong Market

JioPhone introduced at zero price :


Last week, Jio launched a feature phone that supports digital payments. Its price has been kept unchanged. If the users want to buy this phone then they can get this phone by giving a refundable deposit of Rs 1,500. At present, around 750 million mobile users in India use such a phone that is capable of calling and messaging only. But after the arrival of JioPhone, users can now upgrade the basic phone chain and upgrade to Jio.

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Tech Research firm IDC analyst Jaipal Singh said, "The concept of the 4G feature phone is not new as companies have already done research on it in India. It also said that companies like Micromax, Lava, Intex, and Carbon will either launch a 4G feature phone to share or compete with Jio.
Reliance JioPhone Shakes Up Cheap End of India's Billion Strong Market

Micromax, Lava, and Samsung also in the race :


Micromax is one of India's largest brands. The company says that they are working on a 4G feature phone which will give tough competition to Jio. At the same time, Lava launched the first low-priced 4G phone in India. It was introduced in about Rs 3,000. The company says that if demand increases in the market, then it will launch more phones. Apart from this, if we talk of Samsung Electronics, it is available in India from high-end to basic smartphones. If the news is to be believed then the company can offer something new to increase its market.

Must Read: Bharti Airtel Counters Reliance Jio With New Plan

Executive Director of Tech Research Firm Strategy Analyst Neil said, "The mobile market will still face tough times as Jio is giving a tough competition to its competitors and their suppliers. The cheap 4G phone of Jio is a tough challenge for India's current feature phones leaders like Samsung, Intex, and Lava. At some time HMD Global introduced the new avatar of Nokia 3310.
Reliance JioPhone Shakes Up Cheap End of India's Billion Strong Market

Not just business :


The company's chairman, Mukesh Ambani, can not be seen as a business only. It is also considered to be a step towards promoting Prime Minister Narendra Modi's Digital India and Make in India. Reliance executive said that the JioPhones assembly will be done in India only through Foxconn and Flextronics until the end of this year. Where smartphones on one side are popular in cities of India. At the same time, JioPhones will help people in small sections to connect with Jio.

Check:
Reliance JioPhone to Come in At least Two Models
How JioPhone Could Shake up the Telecom industry
JioPhone Probably Missing These 5 Crucial Features

Analysts say that JioPhones gives users the benefit of high-speed web browsing. It will also help to increase online shopping. Since launch, Jio has added more than 125 million users.

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